Beth Adams started Make It Last Fitness Coaching after becoming increasingly concerned about the lack of good, reliable and evidence-based fitness and nutrition information available in the mainstream. After witnessing one too many gym-goers feel confused and bewildered by not seeing results after trying to lose fat or improve fitness on their own – or even feeling “guilty” for not “succeeding”, the answer became evident:

Many of us need more than just a new workout plan. We need information. We need to know the basics on how our bodies work – to build muscle, to lose fat, to gain strength and endurance. And many of us need more than just a once-a-week in-person training session. We need support. We need someone who understands our daily challenges and can help us to navigate new ways to fit the right nutrition and exercise choices into our lives. We need someone to show us easier ways to do what has always seemed so impossible.

We need someone to catch us when we’re heading down a misleading path and to guide us back on course. And we need someone we can reach out to immediately to keep us from throwing all the cards in the air when things get tough.